The themes are obvious until you have to count them.
H159 / UX & market researchers
Open-ended answers are in. Get to a defensible coding matrix.
Bring the responses, research question, and codebook together. Keep every label tied to the original answer so the synthesis can be checked later.
Responses + research question + codebook
Bring the file you already use. We are testing whether this is the right next step.
or drop a file · PDF, DOCX, XLSX, CSV
No file leaves your browser in this test.
We are measuring interest, not accepting files yet.
THE MOMENT
You already know the work. The friction is in the handoff.
A useful quote without its response ID is not evidence.
You need ambiguity marked, not silently turned into a new theme.
WHAT THIS JOB WOULD RETURN
One reviewable output, built from the files already in your workflow.
The first test is deliberately small. It is not a new platform, a permanent dashboard, or an autonomous decision-maker. It is a clear receipt you can check, copy, and use in the work you already do.
- CSV or XLSX with response IDs and verbatims
- Research question or discussion guide
- Existing codebook or coding template
Coded matrix + quote candidatesReviewable
Response 018
Setup was easy · friction at handoff
Two codesSetup was easy · friction at handoff
Response 044
Mentions speed, no evidence of retention
AmbiguousMentions speed, no evidence of retention
Quote candidate
Original response linked to row
TraceableOriginal response linked to row
Does this sound like the file on your desk?
Start at the measured step. Nothing leaves your browser in this experiment.